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July 28, 2010

RTL Belgium Launches Vringo Ad Campaign



By Trupti Kamath, TMCnet Contributor


Vringo (News - Alert), a provider of video ringtones and personalization solutions for mobile devices, announced that its partner, RTL Belgium, a unit of RTL Group S.A., which is a division of Bertelsmann, has begun marketing the launch of the mobile personalization platform developed by Vringo through the use of new video advertisements for television use and on the Web through PlugRTL. The video advertisement introduced the new myvringo.be website for Belgian users.


The partnership with RTL offers Vringo's video ringtones, mobile application and social caller ID service to substantially all 11 million mobile subscribers in Belgium providing access Vringo's collection of thousands of original video ringtones as well as content from RTL.

"We are very pleased to that our partner is leveraging RTL's huge media distribution outlets to market our joint service. This is an effective way to communicate our exciting technology capabilities to prospective users and is further evidence of the strength of our partnership with RTL Belgium," Jon Medved (News - Alert), CEO of Vringo said. "The new campaign underscores RTL Belgium's interest in supporting our personalization program and reinforces Vringo's continued dedication to delivering innovative applications for mobile users."

The mobile personalization platform has been enhanced to provide Belgian users with a variety of exciting, unique and sought after new video content from shows that include: Nouvelle Star, the extremely popular singing talent contest; Twilight; Desperate Housewives; and François l'Embrouille's comedic hidden camera program, to name just a few.

"As we raise awareness for our new service launch enabling users to add video applications to mobile phones, it makes perfect sense to develop an ad campaign that relies on video to tell the Vringo story to our customers," Stephane Coruble, new business operations director of RTL Belgium said. "Our new video ad is proving an effective tool allowing mobile users to become more aware of the advantages and excitement associated with Vringo's new ways to access and utilize video applications."

Users can access Vringo's award-winning video ringtone application available for more than 200 handsets on Android (News - Alert), BlackBerry, J2ME, Symbian, and Windows Mobile operating systems. By using Vringo's mobile application, users can select their own video ringtones as well as select which clips play on their buddies' phones when they call courtesy of Vringo's VringForward(TM) technology.


Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Erin Monda


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