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October 09, 2009

Hard Rock, Polaris, Others Adopt Microsoft CRM



By David Sims, TMCnet Contributing Editor


Microsoft has reportedly announced that several global enterprises have selected Microsoft (News - Alert) Dynamics CRM for their relationship management, including Barclays Bank, Booz Allen Hamilton, the City of London, Hard Rock International, Maccabi Healthcare Services, Polaris Industries and Vodafone Iceland (News - Alert).


"In these challenging economic times, businesses need customer management that are fast, flexible and affordable, and that help them build stronger and deeper relationships with their customers," said Brad Wilson, general manager, Microsoft Dynamics CRM in a statement.

Barclays Bank, a consumer banking division in the United Arab Emirates, has seen a 15 percent improvement in customer satisfaction and has attributed Microsoft Dynamics CRM for a 22 percent drop in service costs per customer incident.

Booz Allen Hamilton (News - Alert), a strategy and technology consulting firm that licensed the 1 millionth Microsoft Dynamics CRM seat, is standardizing Microsoft Dynamics CRM as a platform to deliver relational line-of-business applications across the organization.

London uses the power and flexibility of Microsoft Dynamics CRM as an xRM development platform for services such as event planning and voter management it provides to citizens, businesses and visitors.

Hard Rock International, home of the only decent burger this reporter was able to find on his last trip to Munich, uses Microsoft Dynamics CRM to reduce its customer inquiry response times from four days to just a few hours.

Maccabi Healthcare Services, a health care organization located in Israel, has implemented Microsoft Dynamics CRM with Microsoft Office SharePoint as the center service application to provide response and information to its members.

Polaris Industries, a manufacturer of all-terrain vehicles, deployed a dealer self-service portal and realized efficiency gains up to 35 percent compared with previous processes.

And Vodafone Iceland exceeded its own first-time call resolution rates expectations of 95 percent while also increasing sales by 20 percent since implementing Microsoft Dynamics CRM for its sales and service teams.

Not to be outdone in the United States, in June TMCnet’s Anil Sharma reported that Sonoma Partners, a provider of Microsoft Dynamics CRM in the U.S., announced that Marquette Group selected Microsoft Dynamics CRM to "consolidate customer systems and provide sales teams with a 360 degree view of prospect and customer information from one integrated database."



David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney


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