IVR

iLoop Mobile, a provider of mobile marketing solutions and services, has reportedly entered into a strategic partnership with aperto move GmbH, a Berlin, Germany-based provider of expertise in mobile applications and services.

The partnership will allow iLoop and aperto move present new mobile marketing services to their vast client bases in efforts to help manage their mobile marketing campaigns and initiatives.

Established in 2005, aperto move, a subsidiary company of aperto AG, provides companies with strategic consulting and interactive campaign design for mobile marketing campaigns and services, as well as the implementation of mobile applications for mobile campaigns.

As a full-service agency, aperto move offers complete campaign quality assessment and management to insure the success of their clients’ mobile initiatives. The company has core capabilities and technology solutions for mobile marketing that integrate voice/IVR, video, SMS/MMS messaging, mobile Web and mobile applications.

aperto move also operates mobile services, which converge mobile voice/IVR and messaging services for taxi booking, emergency pharmacy services and other business sectors.

By partnering with iLoop, aperto move plans to utilize iLoop’s mobile platform to assist the demanding needs of its client base. The iLoop mobile platform integrates all the essential mobile marketing tools including mobile Internet site creation, messaging for mobile marketing campaigns, IVR, content downloads, video, mobile enabled Web sites and more. It also allows integration of advertising and direct marketing agencies with existing legacy systems through its open architecture APIs.    

According to Frank-J. Arnold, managing director of aperto move, this partnership gives them the chance to work even more creatively and deliver innovative and Web-mobile convergent solutions and campaigns to their customers. “Our aim in offering our customers the perfect communication channel at any time is fully supported by iLoop Mobile (News - Alert),” said Arnold.

Through this partnership, aperto move will support customers in Central Europe and elsewhere, with a reseller license for the iLoop Mobile Platform in these countries as well. The two companies will jointly provide European support for innovative mobile marketing campaigns, with a fast and easy way to launch campaigns in one country or multiple countries.

“We are pleased to be partnering with aperto move and we expect to take advantage of their reach in serving Central European customers,” said Matthew Harris, chief executive of iLoop Mobile, in a statement. “We have seen the innovative culture at their company and believe iLoop Mobile’s solutions will enable aperto move to continue their success in providing great mobile marketing campaigns and services to the market.”

Back in March, iLoop Mobile had announced a partnership with Avot Media, a provider of real-time video streaming to mobile devices, to deliver high-quality mobile video leveraging Avot Media's tipMotion mobile video delivery platform.