IVR

Targeting a market that industry insiders predict will emerge as core advertising components within five years, a Davidson, North Carolina-based provider of mobile search and content services reportedly have launched a technology that combines text and WAP advertising, audio content and click-to-call lead generation.

 

According to this article on Raleigh’s CarolinaNewswire.com, a daily online magazine, UpSNAP Services, LLC – a company that specializes in voice- and text-based solutions, is now rolling out its “Multi-Modal Mobile Advertising Packages.”

 

According to UpSnap’s chief executive officer, Tony Philipp, the ad packages already are benefitting advertisers and publishers.

 

“On the one side we are able to generate additional revenues for the publishers, and on the other side, we are able to deliver highly qualified leads to the advertisers, on a performance basis,” Philipp said. “This is a win-win situation, especially in today’s economy. We have seen campaigns with 20 percent click-throughs, and eCPM for publishers in excess of $20.”

 

The company’s use of text-messaging is especially interesting, and it’s a technology that analysts say is on the rise.

 

TMCnet reported here on the use of text messaging as mainstream communications among mobile phone users – about 42 percent of consumers use their mobile phones to text as much or more than they do to make calls, one survey finds. Some have called for global text messaging revenues to double to $165 billion by 2011.

 

In this interview, Oswin Eleonora (News - Alert), senior vice president at Acision, LLC –  a Reading, England-based messaging company that provides communication solutions for more than 300 network operators and service providers worldwide – tells TMCnet that text messaging is poised to evolve as a technology in its own right and become a fundamental piece of all advertising.

 

UpSNAP’s (News - Alert) new ad packages stand to benefit publishers and advertisers most of all. Publishers are expected to take remnant, non-targeted mobile inventory and turn it into highly targeted, well-monetized advertising, and advertisers now can receive targeted, pre-qualified callers into call centers. The packages are performance oriented, and advertisers pay on a per call basis, according to the company.