IVR

3Cinteractive announced today that it’s completed the trial of its “Text Collect” service.

 

The trial took around nine months to complete, according to the company. Text Collect is the only service in the industry that allows collect calling and operator services providers to complete collect calls to mobile phones.

 

The product combines Interactive Voice Response, SMS and Premium SMS mobile calling, according to the company. This patent pending product will be launched by 3Ci in a large scale. 3Ci is a mobile marketing agency and application development company which has been listed as one of the top Application Service Providers by the Common Short Code Administration, company officials say.

 

3Cinteractive, based out of Boca Raton, Florida focuses on powering relevant interactive conversations between brands and the mobile consumers in the United States. The services provided by the company include mobile marketing creative services, SMS text messaging, custom application development, campaign and compliance management, content delivery and IVR integration. 3Cinteractive is a member of the Mobile Marketing Association (News - Alert), company officials say.

 

The collect calling industry faced a major challenge in completing collect calls to mobile phones. Text Collect solution has come at the right time since the number of mobile lines is quickly outpacing the number of landlines in the U.S. Due to the rapid growth in mobile phone usage. There has been a steady decline in the collect call completion ratios, company officials say.

 

David Ellerstein, the General Manager of 3Cinteractive’s Text Collect, said “Text Collect has driven significant positive results for collect calling providers and all of the major mobile carriers participating in the trial.”

 

For the last 11 months, Text Collect service has been operating live on nearly all the mobile carriers in the United States. Ellerstein said, “Text Collect revenues have grown more than 150 percent per month since January. The trial produced solid, detailed statistics concerning settlement rates, bad debt ratios and customer service. All are performing better than our initial projections for the product.”