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February 01, 2011

OpinionLab Expands its Feedback-Translation Tool Features



By Nathesh, TMCnet Contributor


OpinionLab, a dealer in real-time voice-of-customer (VOC) listening technologies, asserted that a new feature has been integrated into its feedback-translation tool – a new language recognition and translation engine that can translate customer feedback into more than 30 languages. With this service, companies can streamline interpretation of global customer feedback for better identification without worrying about its place of origin and type of language.


The new engine is capable of identifying the language of the customer comment and will automatically prompt for translation into the selected home language. This feature enables administrators to read and manage feedback from around the world without needing to manually translate.

Officials with OpinionLab stated that when the first opt-in, digital-feedback system was released, the business landscape was much different. Presently, most of its clients possess a global presence with customers around the globe.

The company stated in the release that there are many analytics tools that tell companies what their customers do online but they never reveal why they do it. By integrating OpinionLab voice-of-customer (VOC) data with Web analytics, a company can promote customer retention. For example, if a company’s site sees a sudden spike in page bounce rate, OpinionLab’s tools can help in integrating customer-comment reports to learn why users are leaving.

OpinionLab’s  patented opt-in feedback tools work in real time, are customer invoked, touch-point specific, customizable and volumetric. Its [+] feedback symbol is a gateway to the patented, proven voice-of-customer methodology adopted by hundreds of the world's major brands and used by millions of consumers each month.

Want to learn more about the latest in communications & technology? Then be sure to attend ITEXPO East 2011, taking place Feb 2-4, 2011, in Miami. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Carrie Schmelkin


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