Harte-Hanks Selected by Hyundai for Owner and Prospect Communications Programs

(Marketwire Via Acquire Media NewsEdge) YARDLEY, PA, October 13 / MARKET WIRE/ --

Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing
company, announced today that the Harte-Hanks Agency Services Group has
been named direct marketing agency of record for Hyundai Motor America,
specifically focusing on vehicle owner and prospect communications programs
for the automotive manufacturer. The financial terms of the multi-year
agreement are not disclosed.

"We have an opportunity to continue building our sales momentum using a
comprehensive, integrated approach to acquisition and retention marketing,"
said Chris Perry, director of marketing, Hyundai Motor America. "We are
partnering with Harte-Hanks to better reach consumers with messages that
are relevant to them and can be executed across multiple channels."

"Hyundai hopes to use targeted media to convert vehicle prospects into new
owners at a greater rate and at a lower cost per sale. Harte-Hanks has the
capabilities in play -- in creative, strategy and analytics -- to enable
these objectives," said Frank Harvey, corporate officer and vice president
at Harte-Hanks.

Mr. Harvey goes on to say, "For several years, Harte-Hanks has been serving
Hyundai with specific vehicle launches and ownership programs. As its
newly named direct marketing agency of record, we will serve as a true
partner to Hyundai and will help cross-sell products, grow customer value
and capitalize on every opportunity to retain customers when they are back
in the market to buy. We are excited to expand this relationship, largely
on the expertise shown by our account team."

Harte-Hanks is the largest independently owned direct marketing agency in
the United States, and ranks as the nation's sixth largest direct marketing
agency overall by Advertising Age magazine.(1)

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and are
sold and serviced by more than 790 Hyundai dealerships nationwide.

About Harte-Hanks

Harte-Hanks is a worldwide, direct and targeted marketing company that
provides direct marketing services and shopper advertising opportunities to
local, regional, national and international consumer and
business-to-business marketers. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or call (800) 456-9748.

(1) Advertising Age: Agency Report: Top 50 Direct Marketing Agencies, May
5, 2008

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Michael Antonellis
Harte-Hanks
(978) 439-3813Email Contact

Copyright ? 2008 Marketwire

[ Back To IVR Community's Homepage ]

IVR Resource Center

The Ins and Outs of Outbound IVR

VoiceXML Development Guide

Split Decision:
Vendor Bias in the Hosted vs. Premise IVR Business Case

eNewsletter
Register to receive your targeted IVR Global Online Community eNewsletter.

Daily News Alerts
Subscribe to the IVR Global Online Community RSS feed.

Prophecy IVR Platform

The easiest way to build and deploy IVR, VoiceXML, CCXML, and VoIP applications...
and it's FREE!

Easy Installation
This video introduces several key features and shows how easy it is to download and install Prophecy.

Feature Overview
This video demonstrates Prophecy's ability to accept a phone call immediately after installation and gives a quick tour of the Prophecy management console and other features.

Hosted IVR Developer Portal

The most widely used and feature-filled IVR developer portal available

Documentation

Tools & Downloads

Support Forums

IVR Blogs

Voxeo Developer's Corner
Tips, tricks and tutorials about developing applications on Voxeo's platform

More Voxeo Blogs
Weblogs from Voxeo Corporation

IVR