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| [September 04, 2008] |
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InsideTheTents.com Redefines Fashion Week Media Coverage
NEW YORK --(Business Wire)-- This week, fashion aficionados everywhere can see all the action at Mercedes Benz Fashion Week as it happens at Insidethetents.com - the premier destination for new media coverage of Fashion Week. With round the clock coverage and the collaborative content of more than 30 contributors from all over the show floor and the exclusive American Express(R) Skybox, InsideTheTents.com is set to redefine Fashion Week coverage.
InsideTheTents.com was organized by two popular fashion bloggers, Jean Voute Pratt of GiftGirl and The Style Observer and Yuli Ziv, founder of MyItThings, to provide a fresh, independent viewpoint from inside the exclusive Fashion Week tents in New York's Bryant Park. The site will feature continuous, up to the minute coverage from more than 30 of fashion's top bloggers attending and reporting on Mercedes Benz Fashion Week.
"I love reading about Fashion Week in my favorite glossy magazines," said Jean Voute Pratt, Founder of GiftGirl and The Style Observer. "But I don't like waiting to learn about the hot runway trends until the next issue. That's why we created InsideTheTents. We're gathering the top fashion and beauty bloggers to give an insider view of Fashion Week as it happens as only these bloggers can."
As more independent new media journalists gain behind the scenes access to the most renowned fashion event of the season, InsideTheTents.com will provide a single destination where they can share their observations with the world. Using the latest social technologies, InsideTheTents will publish interviews, photos and video throughout the week as well as live text updates to services like Twitter. Visitors will be able to follow all the action via live updates at the InsideTheTents.com site.
"Fashion Week coverage is typically limited to a select group of fashion media," said Yuli Ziv, founder, MyItThings.com. "InsideTheTents not only offers a fresh perspective from more than 30 different bloggers and new media journalists, but delivers coverage in a wide array of mediums using the latest social media technologies. We believe fashion should be accessible to everyone and InsideTheTents makes that possible."
Coverage will include designer and celebrity interviews, feedback from attendees, insight from fashion experts and advice for taking the runway to everyday. InsideTheTents will bring the latest trends to fashion enthusiasts around the web all from one place. InsideTheTents.com will publish coverage from contributors all over the show floor, the runways and from the exclusive American Express Skybox where Jean Voute Pratt and Yuli Ziv will interview the hottest designers and celebrities about their Fashion Week experience.
About InsideTheTents.com
InsideTheTents combines behind the scenes insight with social media technologies to provide an online hub for new media coverage of Fashion Week. With more than 30 contributors from around the fashion blogosphere, InsideTheTents offers a fresh perspective and collaborative voice on Fashion Week news, trends and events.
Organizers:
MyItThings - MyItThings is a leading publisher of user-generated content and one of the most influential online fashion communities. It offers the fashion conscious crowd a chance to wield an Anna Wintour-like power by turning their opinions into tomorrow's trends.
GiftGirl - What to Get, Where to Get It. GiftGirl provides great gift ideas for any girl, from fashion to travel. Tell us about your girl and we'll take care of the rest. GiftGirl also publishes the Style Observer (http://www.styleobserver.com) helping women translate the runway into their own personal style.
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