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| [August 16, 2004] |
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Vibes Media and US Cellular Bring Interactive Sports Text Messaging to Chicago White Sox
EVANSTON, Ill. --(Business Wire)-- Aug. 16, 2004 -- U.S. Cellular White Sox "Question of the Day" Increases Fan Excitement and Involvement On and Off the Field
Vibes Media, the leading provider of interactive text message marketing programs, is partnering with U.S. Cellular bringing the U.S. Cellular White Sox "Question of the Day" interactive text messaging game to fans of the Chicago White Sox.
The campaign features the U.S. Cellular White Sox "Question of the Day" which asks fans to vote their opinions about baseball, the White Sox, and the competition. It is announced by the U.S. Cellular Field public address announcer and is displayed on the field's Jumbotron. Spectators respond with their vote via the text messaging feature of their cellular phones. Near the end of the game, the results of the U.S. Cellular White Sox "Question of the Day" are announced and displayed on the Jumbotron. After sending in their response, they are then invited to answer a series of trivia questions via text messaging. Each correct answer results in another entry into a monthly drawing for White Sox tickets, autographed merchandise, the chance to meet the manager, or to "Take the Field" with the players. In addition to the in-stadium promotion, U.S. Cellular also offers the "Question of the Day" at the same time for White Sox games broadcast on Fox TV.
"The number one goal with our White Sox partnership has always been to enhance the fan experience - whether they're actually at U.S. Cellular Field or not," said Alan D. Ferber, vice president of Marketing, U.S. Cellular. "By simply using text messaging directly from their cell phones, anyone can play the U.S. Cellular White Sox Question of the Day."
Vibes Media has been creating text message-based marketing programs for the past five years, and has developed proprietary interactive software and promotional programs that enable marketers to communicate with, incent, and retain customers in ways they never could before. Vibes is uniquely positioned in the industry to provide sports marketing and promotional programs including end-to-end services, from strategy development, to communications, to execution, to post-program analysis. In addition to the White Sox, Vibes has also provided interactive sports-related text messaging campaigns for the Chicago Fire, Chicago Rush and Minnesota Timberwolves.
"The Vibes Instant Response Platform for Sports is just one more way that brand marketers can benefit from a captive audience," said Jack Philbin, president, Vibes Media. "Supporting trivia messages for team sports extends and deepens the relationship consumers have with the brands associated with their particular teams, and the teams benefit from increased and interactive exposure outside of the arena or playing field, engendering increased team loyalty and rewarding fans for their continued support. Text messaging is an exciting way for sports fans to show support and feel like they're truly a part of the action."
About U.S. Cellular
U.S. Cellular Corporation, the nation's eighth largest wireless service carrier, provides wireless service to more than 4.7 million customers in 149 markets throughout 26 states. The 20-year-old, Chicago-based company operates on a customer satisfaction strategy, meeting customers' needs by providing a comprehensive range of wireless products and services, superior customer support, a high-quality network and targeted community outreach activities. For more information, visit www.uscellular.com.
About Vibes Media
Vibes Media is an interactive mobile marketing company. Vibes developed the Instant Response Platform(TM) to allow consumer packaged goods companies, concert promoters, sports teams and other enterprises to engage their audiences in a real-time interactive dialogue using text messaging. Vibes runs a wide variety of text messaging programs that can be used to meet a range of objectives, in any market. Vibes Media offers a number of Instant Response Platforms for text messaging programs at sporting events, including open-ended trivia, instant win, player of the game, "Get on the Jumbotron," halftime participant selection and real time statistics access; concert events, such as Live Text-2-Screen and Pix-2-Screen, where participants message or send photos to a screen behind the band; and consumer marketing programs, such as on pack/in pack sweepstakes and on-premise programs.
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